Park Bo Gum Shows a Different Side, Bringing Village Warmth in Bogum’s Magic Curl

Park Bo Gum (Doc. Ist)

WartaGate.com — Kicking off 2026, top South Korean actor Park Bo Gum has once again captured public attention through his latest entertainment project.

This time, he appears with a concept far removed from the glamour of the entertainment world in a unique variety show titled Bogum’s Magic Curl.

Produced by tvN, the show takes Park Bo Gum to a remote village enveloped in a cold yet tranquil atmosphere. There, he does not play the role of an actor, but instead lives out his daily life as a hairstylist alongside his two close friends, Lee Sang Yi and Kwak Dong Yeon.

Interestingly, Park Bo Gum holds a national hairstyling license, making his role in the show more than just a form of entertainment. The trio open and run a simple salon dedicated to serving the local villagers.

However, the salon is not merely a place for haircuts. More than that, Bogum’s Magic Curl becomes a warm space for sharing stories. Every villager who visits brings their own life experiences, ranging from simple tales to deeply touching moments. Park Bo Gum and his team strive to create a comfortable, attentive atmosphere with no sense of distance.

With its simple yet meaningful concept, the show aims to highlight human connection and present a more down-to-earth side of Park Bo Gum. Viewers are invited to witness how small, everyday interactions can bring warmth rarely seen on television screens.

Early previews of the show reveal Park Bo Gum walking through a small, snow-covered village. Carrying a mannequin head, work equipment, and a backpack on his shoulders, he steps forward enthusiastically, welcoming a new experience. Upon arriving at the location, his amazement is unmistakable. He even spontaneously expresses his admiration with a simple remark, “It’s so beautiful!”

The salon that serves as the heart of the show also has its own story. The building was once an old, long-abandoned house. Through renovation and rearrangement, it has been transformed into a small yet warm and functional salon.

Park Bo Gum describes the salon as a place where “miracles” happen, not because of hairstyle transformations alone, but because of the precious moments born from light conversations and sincere encounters between individuals.

Bogum’s Magic Curl is also not a project prepared overnight. Park Bo Gum, along with Lee Sang Yi and Kwak Dong Yeon, spent nearly a year preparing for it, from selecting the location and renovating the building to shaping the overall concept of the show.

Despite admitting they still have many limitations, the trio approached the project with sincerity and genuine intention.

The variety show Bogum’s Magic Curl is scheduled to premiere on January 30, 2026, at 8:40 p.m. KST (6:40 p.m. WIB).

Public enthusiasm has been evident as well. On Saturday (January 3, 2026), Park Bo Gum’s name ranked among the most searched keywords on Google. The high level of curiosity and anticipation surrounding Bogum’s Magic Curl is believed to be one of the main reasons behind this surge.

With its warm concept and refreshing departure from typical variety shows, Bogum’s Magic Curl is widely expected to become a soothing yet emotionally touching program for viewers.